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Free Web 2.0, SEO, Social Networking, Digital PR, Internet Marketing Seminar In Israel

Free Web 2.0, SEO, Social Networking, Digital PR, Internet Marketing Seminar In Israel

By Herb Brandon
Israel News Agency

Tel Aviv, Israel ---- May 28, 2009 ...... A free Web 2.0 social networking seminar will be provided to the Anglo Saxon community in Israel next week. This digital PR and Internet marketing networking event will be held on June 4 in Kfar Sava, a northern suburb of Tel Aviv and is being advertised on Facebook.

"We are seeking means to put unemployed and underemployed marketing,sales and advertising professionals who came to Israel from the US, Canada, England, South Africa and Australia back to work," says Joel Leyden, an Internet marketing pioneer credited for co-creating Israel's first commercial Website back in 1995.

Web 2.0 refers to the advanced second generation of Web development and Web design. It is characterized as facilitating communication, information sharing, interoperability, and collaboration on the Internet. It has led to the development and evolution of Web-based communities such as Facebook, MySpace, LinkedIn, YouTube, Twitter, Blogs, Google Adwords, eBay, hi5, Friendster, Metacafe, Amazon, WordPress, Blogger, Flickr, Yahoo and Google Groups, Wikis, DIGG, with hosted services, search engine optimization (SEO) and web applications.

"As we lack many natural resources, Israel was forced to become a nation rich in brain power," says Leyden who has Internet marketing, PR and SEO offices in both Ra'anana, Israel and in London.

Israel can boast of many accomplishments including that the cell phone was developed in Israel by Israelis working in the Israel branch of Motorola.
Most of the Microsoft Windows NT and XP operating systems were developed by Microsoft-Israel. The Pentium MMX Chip technology was designed in Israel at Intel and voice mail technology was developed in Israel. Both Microsoft and Cisco built their only R&D facilities outside the US in Israel.

The technology for the AOL Instant MessengerICQ was developed in 1996 by four young Israelis. Israel has the highest ratio of university degrees to the population in the world. Israel produces more scientific papers per capita than any other nation by a large margin - 109 per 10,000 people - as well as one of the highest per capita rates of patents filed.

In proportion to its population, Israel has the largest number of startup companies in the world. In absolute terms, Israel has the largest number of start up companies than any other country in the world, except the U.S. (3,500 companies mostly in hi-tech).

With more than 3,000 high-tech companies and startups, Israel has the highest concentration of hi-tech companies in the world -- apart from the Silicon Valley, US. Israel is ranked number 2 in the world for venture capital funds right behind the US. Israel has the highest ratio of university degrees to the population in the world.

"Many of the engineers, international marketing (Marcom) and sales professionals who have worked on these projects are natives of the US, Canada, South Africa and the UK who have made Aliya to Israel. But the large majority of Anglos in Israel are not involved in hi-tech or the Internet. Many are still working in classic public relations, marcom, translation, tourism, telemarketing and or advertising. As such, they are being dealt a large blow by the current global recession and many are being laid off."

Leyden adds: "If we can train these English speaking professionals to work the Web in the areas of Internet marketing, SEO, digital PR and viral marketing, they will then find themselves employed with skills which are in high demand. Classic and expensive print and broadcast advertising have been slashed and replaced with cost-effective and far reaching Internet marketing, SEO and digital PR. The purpose for creating this free seminar is to avoid a brain drain and to keep these intelligent and highly educated Anglos in Israel."

The online advertising market is estimated at $45.7 billion according to New York based research firm EMarketer Inc. This Internet advertising and marketing arena is seen as being recession proof as both large and medium sized global businesses are investing more monies in optimized Websites, blogs and direct mail activities generated through Web 2.0 social networking.

Speaking at the free Internet Marketing, SEO and Digital PR seminar will be Joel Leyden, President of the Leyden Communications Internet Marketing Group and Senior Internet Marketing consultant at Flat Rock Technologies in London, UK, Kelli Brown, a highly respected Internet consultant in online B2B and B2C social networking and Larry Butchins, one of the leading English marcom professionals in Israel who recently made the jump into Web 2.0.

This free Israel Anglo Internet Marketing, SEO and Social Networking event is being sponsored by the Bernard Leyden Israel Memorial Fund.

The above news content was edited and SEO optimized in London and Israel for the Internet by the Leyden Communications Internet Marketing PR SEO Group and Flat Rock Technologies - Israel, London, New York.

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How to Handle Negative People!

Something to think about when negative people are doing their best to rain on your parade....

A woman was at her hairdresser's getting her hair styled for a trip to Rome with her husband.. She mentioned the trip to the hairdresser, who responded: "Rome ? Why would anyone want to go there?
It's crowded and dirty...You're crazy to go to Rome . So, how are you getting there?"

"We're taking Continental," was the reply. "We got a great rate!"
"Continental?" exclaimed the hairdresser. " That's a terrible airline. Their planes are old, their flight attendants are ugly, and they're always late. So, where are you staying in Rome ?"

"We'll be at this exclusive little place over on Rome 's Tiber River called Teste." "Don't go any further. I know that place. Everybody thinks its gonna be something special and exclusive, but it's really a dump."

"We're going to go to see the Vatican and maybe get to see the Pope." "That's rich," laughed the hairdresser. You and a million other people trying to see him. He'll look the size of an ant. Boy, good luck on this lousy trip of yours. You're going to need it."

A month later, the woman again came in for a hairdo. The hairdresser asked her about her trip to Rome .

"It was wonderful," explained the woman, "not only were we on time in one of Continental's brand new planes, but it was overbooked, and they bumped us up to first class. The food and wine were wonderful, and I had a handsome 28-year-old steward who waited on me hand and foot. And the hotel was great! They'd just finished a $5 million remodeling job, and now it's a jewel, the finest hotel in the city. They, too, were overbooked, so they apologized and gave us their owner's suite at no extra charge!"

"Well," muttered the hairdresser, "that's all well and good, but I know you didn't get to see the Pope."

"Actually, we were quite lucky, because as we toured the Vatican, a Swiss Guard tapped me on the shoulder, and explained that the Pope likes to meet some of the visitors, and if I'd be so kind as to step into his private room and wait, the Pope would personally greet me. Sure enough, five minutes later, the Pope walked through the door and shook my hand! I knelt down and he spoke a few words to me.." "Oh, really! What'd he say ?"

He said: "Who fucked up your hair?"

New York Times explains away Mahmoud Ahmadinejad's threat to destroy Israel

New York Times explains away Mahmoud Ahmadinejad's threat to destroy Israel

Posted By: Toby Harnden at May 15, 2009 at 21:10:46

Posted in: Foreign Correspondents
Tags:
israel, Mahmoud Ahmadinejad, New York Times, pope

There's an unintentionally hilarious piece of editing in a news story headlined "Netanyahu Urges Pope to Speak Out Against Iran" in today's New York Times.

I say "editing" because it can only have been done by the hand of an editor - I can't believe any reporter would have written the sentence in bold below.

After a quotation from the Israeli premier Benjamin Netanyahu asking the Pope "as a moral figure to make his voice heard loudly and continuously against the declarations coming from Iran about their intentions to destroy the state of Israel", this was inserted into the story:

(In the past, Iran's president, Mahmoud Ahmadinejad, has called for Israel's destruction, although on at least one occasion last year, he used somewhat less severe language, saying Israel would collapse.)

Got that? Ahmadinejad has called for Israel's destruction "in the past" (to quibble, he can hardly have done so in the future) but it's important to recognise that he subsequently said merely that Israel "would collapse".

Set aside the sheer ponderousness of the sentence and the journalistic crime of shoe-horning it into the third paragraph of a news story.

It's like a lawyer who is defending a client accused of threatening to kill someone saying: "Well, Your Honour, my client did say he intended to murder the victim. But since then he's moderated his intentions considerably, demonstrated by the fact that on at least one occasion he's said merely that the victim will die."

The New York Times seems to think that we should all be mightily reassured that Ahmadinejad doesn't threaten each and every day to wipe the Jewish state off the map.
Israel can rest easy then, I suppose.

Internet Advertising, PR, Marketing - Surviving UK London Credit Crunch Recession

Internet Advertising, PR, Marketing - Surviving UK
London Credit Crunch Recession

London --- May 14, 2009 .... In the current global economic meltdown, Internet advertising, marketing and digital PR have become one of the key, most potent solutions for business to business and business to consumer promotion for 2009.

While the general and financial media continue to drive the self fulfilling prophecy of recession, professional marketing, SEO, Internet advertising and digital PR companies have been working these trends and have become, in effect, recession proof.

“For Internet advertisers and marketing professionals, the essential advantages are stickiness-reader retentiveness and greater return on investment of marketing, advertising and PR budgets," says Joel Leyden, a pioneer in Internet advertising, marketing, SEO and PR, and Director of Online marketing services for Flat Rock Technology.

Leyden has long been aware of the economic and demographic benefits of Internet advertising and marketing over classical print and broadcast advertising and has been securing a substantial increase in the amount of businesses approaching Flat Rock Technology in London, New York and in Israel for targeted Internet advertising packages.

Leading newspapers and magazines are reporting significant downturns in the annual spend on print advertising and this is set to continue, as businesses look to make more cost-effective use of their advertising, PR and marketing budgets during the recession.

Philip Stafford and Tim Bradshaw of the UK Financial Times revealed that investment in Internet, wireless services and software had the greatest growth in the UK for 2008, taking £279m, up 66 percent since 2007, with software up by 41 percent, to £223m. Investment by venture capitalists in UK, England and Irish technology companies, last year reached the highest level since 2001.

With few financial institutions readily lending money to commercial operations, the UK, England and Ireland have seen a recent increase in venture capitalist and angel investors, choosing to invest in Internet based companies. The decline in market confidence in the traditional London High Street retail sector and the growth in online, digital businesses has encouraged venture capitalists to look at other ways to invest. VC companies and investors from London, New York and Tel Aviv to Paris, Frankfurt and Tokyo are reluctant to allocate funds to companies they have not already committed to and are topping up investments in Internet companies in which they have already invested. VC companies want to avoid making exits in the current economic climate.

Europe’s telecommunications and mobile telephone companies are still investing billions of Euros into the continent’s Internet system, creating and sustaining jobs and allowing more people to have access to what has become the communications channel of choice.

Angel investors, who again have benefited from the current lack of availability to businesses of traditional bank funding, have also looked at Internet companies as a secure option. They stand to benefit from longer term growth since their investment is often greater than VC companies and at the start-up stage of companies’ business activities.

Internet advertising spending is now larger than established print displays, classifieds, and regional newspapers. The recent findings from the Internet Advertising Bureau (IAB), the UK online advertising trade body, carried out in partnership with PricewaterhouseCoopers, (PwC) and the World Advertising Research Centre (WARC), revealed a continued healthy growth, despite the recession, as Internet advertising looks set to overtake spending on TV advertising by the end of 2009.

Retail brands are now using Internet advertising and search more intelligently, focussing on SEO (Search Engine Optimisation) to gain maximum exposure for their business on the Internet. Search Engine Optimisation is the process used to ensure the companies’ Website is designed to entice the search engines, and can easily be found by searching using targeted key words, most relevant to the desired product or service. This ensures maximum traffic to the Website without having to use expensive Pay Per Click campaigns (PPC) where each click onto the Website costs the company money.

Classic print and broadcast advertising has become an expensive alternative. Advertising in print has a limited life span, whereas advertising on the Internet gains maximum and longer lasting exposure for the advertiser. Access to their product online is constantly available and, used in conjunction with SEO, Internet advertising accurately targets specific consumer groups. Using Internet display advertising, with video and interactive Web content targets a mass reach through networks, vastly increasing interest in the marketers’ Website.

The UK – from London, Manchester and Birmingham is now at an all time high for online activity, according to recent figures from analysts Mintel. Seventy percent of adults and young people over sixteen have access to the Internet, which is an increase from fifty percent five years ago. Internet advertising is predicted to continue to be a high growth area over the next ten years, despite what many are predicting will be a long and deep recession.

The ability to utilise already established online outlets as a way to promote businesses has become highly sophisticated. As with any form of advertising, those using the Internet know their market and are able to monitor response from the Internet with far greater accuracy than traditional print advertising. Using the analytics of the Website to monitor the results of the optimisation ensures complete control over spending on marketing the Website, which is essential for companies now wanting maximum return on limited marketing budgets.

“Despite the recession, there has never been as better time to start an online business. Niche markets and a focused Website can ensure visibility which can far exceed that of a traditional ‘bricks and mortar’ outlet,” says Leyden.

“Online social networking has encouraged service providers and retail businesses to use cost-effective Internet advertising, public relations and Web 2.0 viral marketing to reach huge audiences. By 2013, we can safely predict that an estimated 52% of Internet users will be regular social network visitors.”

“The steady stream of Web 2.0 social networking updates and digital news is now a weekly—or even daily—habit for many online users,” says Leyden. “That stickiness is good news for social networks such as Facebook, MySpace, PalTalk, Twitter, Skype, Google and Yahoo groups.”

"The British pound has slid and Europe markets have fallen sharply. UK unemployment jumped in the first quarter by the most since 1981 as the recession forced companies from carmakers to banks to cut workers. British gross domestic product has shrank by a sharper-than-expected 1.5% quarter-on-quarter in the three months to December, after contracting 0.6% in the quarter before, according to government figures released on Friday. The drop was the biggest in 18 years, officially putting the country into recession. The UK recession has caused the number of visitors to the United Kingdom to fall by 13 percent in the first three months of 2009," says Flat Rock Technology Managing Director Freddie Jones.

Jones continues: "The Bank of England has said that the UK economy faces a “slow” recovery and inflation will probably stay below its target for the next three years as the England struggles to escape the worst recession since the 1980s.
All of this doom and gloom news is now being greeted with headlines by many UK newspapers encouraging the effective use of Internet marketing. In today's Financial Times, in there lead story, the FT states that airlines are now being warned to improve the quality of their Websites and to make online tickets cheaper while the organisers of the April 2009 Internet World exhibition at Earls Court are celebrating a 26% increase in visitor numbers. The Internet, without any doubt has become the most central, cost-effective and important market for UK trade."

The future is bright for the Internet.
Those who use it have immediate 24/7 access to global services, products and information. Those who use the Internet for advertising their business or organizations reach an audience far greater than ever previously possible. The ability of Internet advertising and digital PR companies to provide a lower cost service to companies across the commercial spectrum will ensure their longevity and that of their clients during the current economic crisis.


Contact information:
Joel Leyden
joel@flatrocktech.com

As Swine Flu Worsens, Feedzilla Creates Web 2.0 News Widget Software

The Internet news distribution organization Feedzilla.com has created a Swine Flu news widget which updates critical news and information from WHO, CDC and reliable news organizations 24/7 to help answer the public's many questions such as: "how can I protect myself, what can I do to prevent spreading swine flu and where did the latest outbreaks occur? The Feedzilla Swine Flu news widget, the first widget created for the Swine Flu virus, is receiving over 4 million views per day from over a 100,000 Websites, Internet blogs and forums.

Could it gain virulence? Yes

It could also become milder. It could go in both directions.

probably 10 or a 1,000 times less

The world has been watching and preparing and trying to prevent a pandemic from an avian influenza reservoir

The focus has been on birds, and here is a virus that's coming from a swine reservoir. Now it's a human virus.

IT managers should meet with senior executives, line-of-business managers and other high-level decision-makers to answer any questions should be made aware of the seriousness of this pandemic preparation

IT managers should plan, test and add capacity to ensure the sustainability of what is likely to be a predominantly work-at-home environment.

Feedzilla's main focus is on prevention and containment

Internet social networking, blogs and Web 2.0 Websites such as Facebook, Twitter, YouTube, Wikipedia and MySpace are playing a critical role today in disseminating life saving information

The Feedzilla Swine Flu news widget compliments Facebook, Twitter, Google and other prominent Web 2.0 sites by introducing an application for tracking swine flu, the much-publicized pathogen that has killed dozens of people in Mexico and potentially infected hundreds more worldwide.

Our goal is to bring the best news to every eyeball in the world for free, with full access to data. We are working on enhancing our content to make the widget more viral and friendly.

Luxemburg (PRWEB) May 4, 2009 -- As the World Health Organization (WHO) and the Centers for Disease and Prevention Control struggle to get news out to the general public on Swine Flu, private software and Internet news companies are creating Web 2.0 social networking tools to reach millions.

Feedzilla Swine Flu News Widget

The Internet news distribution organization Feedzilla.com has created a Swine Flu news widget which updates critical news and information from WHO, CDC and reliable news organizations 24/7 to help answer the public's many questions such as: "how can I protect myself, what can I do to prevent spreading swine flu and where did the latest outbreaks occur?

The Feedzilla Swine Flu news widget, the first widget created for the Swine Flu virus, is receiving over 4 million views per day from over a 100,000 Websites, Internet blogs and forums.

Widgets are interactive software computer desktop virtual tools that provide single-purpose services such as showing the user the latest news, the current weather, the time, a calendar, a dictionary, a map program, a calculator, desktop notes, photo viewers, or even a language translator, among other things.

Feedzilla's Swine Flu widget entitled - "Help Stop the Flu" is available now for easy installation on any Website or blog to keep the general public informed at all times.

According to the Centers for Disease Control and Prevention the new strain of Swine Flu H1N1 influenza has spread to over 30 US states and has infected over 1000 people. The CDC previously had confirmed 160 cases in 21 states.

New York has the most cases with 63, many linked to a school in Queens. Texas has 40 cases. One person has died, a toddler who was visiting Texas from Mexico.

CDC acting Director Dr. Richard Besser has said repeatedly he expects to see more cases in the United States as screening for the new flu strain continues.

A member of the WHO's Pandemic Influenza Taskforce which yesterday decided to raise the alert level over swine flu, said 40% of the UK population could be infected if the country is hit by a pandemic.

The never-before-seen virus was created when genes from pig, bird and human viruses mixed together inside a pig. Experts fear the virus that has gone from humans back into pigs in at least one case could mutate further before crossing back into humans again. But no one can predict what will happen.

"Could it gain virulence? Yes," Juan Lubroth, an animal health expert at the U.N. Food and Agriculture Organization in Rome, said Sunday. "It could also become milder. It could go in both directions."

Unlike the H5N1 bird flu virus, which infects the blood, organs and tissue of poultry, most swine flus are confined to the respiratory tract, meaning the risk of a human getting infected by a pig is "probably 10 or a 1,000 times less," Lubroth said.

But pigs are of special concern because they share some basic biological similarities with humans, and they have served as "mixing vessels" in which various flu strains have swapped genetic material. That's what happened to create the current swine flu strain.

Dr. Tim Uyeki, an epidemiologist with the U.S. Centers for Disease Control and Prevention who has worked on SARS and bird flu outbreaks, said: "The world has been watching and preparing and trying to prevent a pandemic from an avian influenza reservoir," he said.
"The focus has been on birds, and here is a virus that's coming from a swine reservoir. Now it's a human virus."

The virulent Spanish flu of 1918 spread to all parts of the world, infecting as many as a third of the global population. Around 40 million people are thought to have died from the illness.

Research firm Gartner estimates that an actual pandemic could cause absenteeism rates of 40 percent or higher for the enterprise and smaller businesses. Hundreds of schools throughout the US, Mexico and Europe have already closed for a temporary period.

"IT managers should meet with senior executives, line-of-business managers and other high-level decision-makers to answer any questions should be made aware of the seriousness of this pandemic preparation," Roberta Witty, research vice president at Gartner, said in a statement. "IT managers should plan, test and add capacity to ensure the sustainability of what is likely to be a predominantly work-at-home environment."

"Feedzilla's main focus is on prevention and containment," said Feedzilla CEO Assaf Suprasky.

"The only weapons we all have are prevention and information as a vaccine will not be ready for months. The specific news widget on Swine Flu contains all pertinent information regarding one's country of residence or travel destination. From the US, Mexico, Canada and England to Russia, Japan, China and Brazil, an interactive world-map allows the user to access this information by just one click to any point on the map."

Graphics are supplied by D-LABS. Most importantly Feedzilla does not rely on information generated by various search engines but provides its users with updated content handpicked by 30 globally located professional editors.

The Feedzilla website was started in 2005 and has gained substantial experience over the last few years by providing content on a vast variety of subjects both on a global scale as well localized to specific countries. These news specific categories include top news, business, health, Internet, music, politics, science, sports, technology, travel, entertainment, lifestyle, academic, industry, finance, banking, automotive, movies, legal, human rights, celebrities, food, wine and society

Content providers include a large assortment of different media and company services. News and information are vetted and sorted by experienced Feedzilla editors 24 hours a day.

"Internet social networking, blogs and Web 2.0 Websites such as Facebook, Twitter, YouTube, Wikipedia and MySpace are playing a critical role today in disseminating life saving information," said Suprasky.
"The Feedzilla Swine Flu news widget compliments Facebook, Twitter, Google and other prominent Web 2.0 sites by introducing an application for tracking swine flu, the much-publicized pathogen that has killed dozens of people in Mexico and potentially infected hundreds more worldwide."

Suprasky adds: "Our goal is to bring the best news to every eyeball in the world for free, with full access to data. We are working on enhancing our content to make the widget more viral and friendly."

Feedzilla's CEO concludes: "The situation is worsening. It is a highly unstable one with indications that Swine Flu may not be as lethal and as devastating as it was first thought, but yet there is no cure or vaccine developed. Infections are increasing by the hour. Governments and their health agencies are not taking any risks. They are also weighing their words and expectations as they use crisis management tools to reduce panic. We are not out of the forest and many health care professionals believe that Swine Flu has not yet reached its peak. As such, Feedzilla will continue to report reliable real time news to millions world-wide as to what steps to take to prevent and contain this disease."

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