Joel Leyden reflects on international public relations, public affairs, Internet marketing, search engine optimization SEO, crisis communications, social networking - Web 2.0 and the State of Israel.
Islamic terrorism against the West and Israel has its roots in deflecting away from poverty and a lack of basic human rights in several Arab oil rich nations to creating democratic, peace loving Israel as the enemy. This is a war of Islamic Jihad - to murder and blame all those who are not Muslim - to murder and blame the "Infidels" - the Jews and Christians for all of the domestic problems in Iran, Syria, Libya, Qatar, Turkey and Saudi Arabia.
Jerusalem, Israel --- July 19, 2011 .... Israel Deputy Minister of Foreign Affairs Danny Ayalon released a new media video describing the historical facts of the Israel Palestinian conflict in a concise, easy to follow video on YouTube. The video explains where the terms "West Bank", "Occupied territories" and "1967 Borders" originated and how they are incorrectly used and applied.
Ayalon explains that the idea behind the video is to disseminate Israel's long-standing but neglected public affairs position, in a creative way, to address the Palestinian attempt to have a unilaterally-declared state recognized. In addition, when direct negotiations will restart the historical context should be well known to the interested general public, diplomats and media to provide a greater understanding of the current situation.
"For too many years, our public diplomacy has been mainly based on a 'peace narrative', where Israeli officials talk about how much we are willing to concede for peace, while the Palestinian public diplomacy is all about supposed rights and international law," Ayalon told the Israel News Agency.
"It is time for Israel to return to 'rights based diplomacy' and address the facts, rights, history and international law which are little known but give a dramatically different perspective to what is currently accepted."
"Israel's case is harder to make in an era where context, background and history are less important than an image or a headline. Social media in general and YouTube in particular are major battlegrounds in the clash of narratives and public diplomacy. It is vital that a strong rights-based Israel presence is seen and heard, especially for the social networking YouTube demographics who are more interested in easy to digest explanations."
The video produced in English includes translations in numerous languages including Arabic, Spanish, French, Russian and German. The video is also being shown in hundreds of schools and educational centers worldwide as part of their curriculum on the Israel Palestine conflict.
The video was produced for the Israel Ministry of Foreign Affairs in cooperation with StandWithUs, an international organization dedicated to Israel education worldwide, by filmmaker Shlomo Blass of Rogatka Ltd and directed by internationally-renowned director Ashley Lazarus.
Joel Leyden, a native of New York, has practiced international public relations, public affairs, crisis communications, reputation management, Web 2.0 and journalism for 25 years.
As an Internet pioneer in Israel, he co-created Israel's first commercial Website - NetKing in 1995.
In addition, Leyden produced the first Website for an Israeli prime minister, established the first condolence website for assassinated Israeli Prime Minister Yitzhak Rabin, created the Israel Defense Forces Website, was the first SEO - search engine optimizer in Israel and serves today as both commercial PR / SEO and publisher of the Israel News Agency, Israel's first on-line news organization.
Joel Leyden, the proud father of three children, is a leading father's and children's rights activist in Israel advocating equal access and reforms in Israel's gender bias family court custody laws and public child welfare departments for children of separated and divorced parents in Israel.
Joel Leyden, who has university degrees in journalism, psychology and mass communications, resides in a suburb north of Tel Aviv, Israel and in New York City.
