Monday, June 4, 2012

Annan Should Be Talking to Putin to Fix Syria, Not Assad


Annan Should Be Talking to Putin to Fix Syria, Not Assad

Syria
Illustration by Bloomberg View
Kofi Annan’s United Nations-Arab League mission to broker peace in Syria has failed.
It was also worth the attempt. Without the mission’s 300 observers, we wouldn’t know the scale and nature of the executions that took place last week in Houla and Deri al-Zour.
But the UN effort has outlived its usefulness. At this point, it is giving diplomatic cover to Russia, the prime protector of the regime of President Bashar Al-Assad, to block stronger international action.
This is why, when the former UN secretary general reports June 7 to the UN Security Council, he should suggest ending the mission early. It is perhaps the only way to make clear that responsibility for the carnage belongs to Assad and, by extension, his supporters on theSecurity Council: Russia and China.

Sectarian Bloodshed

What Houla indicates is that the sectarian civil war between Syria’s Sunnis and Alawites that the world had long feared has begun. Assad’s claim in a speech June 3 that terrorists conducted the slaughter of fellow Sunnis to create an international outcry is laughable. Any evidence there is suggests that the Alawite Shabiha militia, working in tandem with the government military, was responsible. Satellite photographs show Shabiha units were positioned around Houla at the time of the attack, which suspiciously took place during a pause in shelling by the Syrian military.
So what should be done? Pressure is rising for the Obama administration and its European, Sunni Arab and Turkish allies to act, with the suggestions of arming Syria’s opposition (Republican presidential candidate Mitt Romney), launching Libya-style airstrikes (Republican Senator John McCain) or creating safe zones (Democratic Senator John Kerry).
All the proposed courses for military intervention are problematic, for reasons we’ve set out before. Above all, proponents haven’t explained how they would control the aftermath of a successful intervention that the U.S. and its allies would then own -- for example, creating a new government, securing Syria’s large chemical weapons depots, or protecting the country’s Alawite and Christian minorities from revenge massacres. Nor have they explained what part of the fragmented opposition forces they would arm and coordinate with, or how to avoid widening the conflict to a regional Sunni-Shiite contest.
Yet we share the growing frustration and horror at events in Syria. Every remaining step toward isolation of the regime, its military and its finances should be taken without delay. Indictment with war crimes for all implicated in directing the killings should be threatened -- though not yet implemented, leaving open a road to exile for Assad and his henchmen. Prosecution can follow later.

Military Planning

To maximize pressure on Russian President Vladimir Putin, China and the Syrian regime, the U.S. administration should order the Pentagon to present options for eventual military action alongside allies such as Turkey and the Gulf Arab nations. In the meantime, the U.S. and others should use all means short of military ones to obstruct Syrian forces, from jamming broadcast signals to cyberwarfare. The public warning on May 30 from Susan Rice, U.S. ambassador to the UN, that the U.S. and others may soon circumvent Russia’s veto at the Security Council is welcome additional pressure. Another Libya or Kosovo- style action by U.S.-led forces is what Russia most wants to prevent in Syria.
German Foreign Minister Guido Westerwelle and Burhan Ghalioun, the leader of the Syrian National Council, have made clear over the past few days their belief that Russia’s strategic interests in Syria should be safeguarded in a post- Assad world. This will be the cost of Russian cooperation. In his visits to Berlin and Paris over the weekend, Putin showed little sign of bending. He continued to insist on Russia’s neutrality in the dispute (despite its arms shipments to the Syrian government), and on the need for a patient negotiated solution (even though it’s clear that path is closed so long as Assad thinks he can survive militarily).
Putin has to decide as he begins his second, less popular tour as Russian president, whether being cast as defender of a Syrian regime that executes children advances his interests. Russia, after all, invaded its neighbor Georgia for allegedly committing far lesser crimes. Gennady Gatilov, Russia’s vice foreign minister, recently said his country might consider additional UN measures to strengthen the Annan initiative. Annan can redeem his mission, but only by acknowledging that his attempt to broker compromise between Assad and his opponents, always a long shot, has failed.
Read more opinion online from Bloomberg View. Subscribe to receive a daily e-mail highlighting new View columns, editorials and op-ed articles.
To contact the Bloomberg View editorial board: view@bloomberg.net.

Friday, June 1, 2012

Google: Another step to reward high-quality sites


Google Webmaster Central Blog - Official news on crawling and indexing sites for the Google index

Another step to reward high-quality sites

Tuesday, April 24, 2012 at 2:45 PM

Webmaster level: All

Google has said before that search engine optimization, or SEO, can be positive and constructive—and we're not the only ones. Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type.

“White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.

The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.

The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

Here’s an example of a webspam tactic like keyword stuffing taken from a site that will be affected by this change:


Of course, most sites affected by this change aren’t so blatant. Here’s an example of a site with unusual linking patterns that is also affected by this change. Notice that if you try to read the text aloud you’ll discover that the outgoing links are completely unrelated to the actual content, and in fact the page text has been “spun” beyond recognition:


Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

The change will go live for all languages at the same time. For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice.

We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.

Wednesday, May 30, 2012

What Is Google Penguin?


What Is Google Penguin?


when penguins go bad
They were cute until Google got to 'em

If I say ‘Google Penguin’ to an SEO (search engine optimizer) pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida?
Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic:

What’s an update?

The engineers at Google constantly tune their search software to provide (hopefully) more accurate results. Most of these tune-ups are pretty small, and go unnoticed by anyone except us hardcore search geeks. They’re like thunderstorms: You don’t name them.
Every now and then, though, Google rolls out a humungous change that throws the search world into a state of meteorological higgledy-piggledy (that’s a lot of Gs). Those are named updates. Panda was one. Penguin’s another.
Google rolled out the Penguin update April 24th. It appears to target artificial link acquisition, or ‘link spam’.

What’s link spam?

Link spam is any attempt to acquire lots of links by buying them, trading them, or building your own ‘link network’. The easiest way to describe link spam to talk money: You can go out and earn money by creating something of value, or providing a valuable service. Or, you can print or steal it.
Link spam is the whole printing/stealing thing: Go to a link broker or service, for example, and for a fee you can acquire anywhere from one to thousands of links with a click. Or, launch one hundred blogs, fill them with stolen content or gibberish, and then link them in a network that funnels authority to your own site. It’s a lot easier than writing amazing content, or doing good PR, or (I dunno) marketing or something.
I’m sounding judgmental, I know. The truth is, I don’t see anything morally wrong with link spam. It’s another marketing tactic that taken too far can really screw things up. But compare it to plagiarism on the Evil Scale it barely moves the needle.
Link spam has always been a bad long-term SEO strategy. Google and Bing have fought it for years, and they catch the site networks and companies that use it all the time.
Penguin, though, took it to a whole new level.

What did Penguin do?

It’s hard to know for certain, since Google doesn’t reveal details. But a few things are clear:
  • Penguin actively penalizes sites that Google believes engaged in link spam. This is new. Until now, Google generally took away ill-gotten link authority and penalized sites that were selling links. The big G rarely punished sites for acquiring spam links.
  • Penalized sites generally plunge out of the top ten for their own brand names, as well as any other meaningful terms.
  • Links that are part of artificial link networks will trigger a penalty. Check out this great SEOMOZ article to learn how to detect link networks.
  • If a huge percentage of your links use the same, commodity-related anchor text, you’re in trouble. So, if you sell toilet paper, and 75% of the links pointing at your site have the link text ‘toilet paper’, Google will get suspicious. Don’t act surprised. I’ve been warning about this for a couple of years.
  • If a huge percentage of your links come from blog comments, forums or site footers (all common places for spammy links), again, Google gets suspicious.
  • Google sent out warnings to some, but not all, Penguin-targeted sites.
Penguin focused on offsite factors. Panda, the update that came before, focused more on site quality and onsite factors.

How do I know if I’ve been Penguinized?

If your search traffic suddenly dropped after April 24th, and you got a warning from Google about unnatural links pointing at your site, and you no longer rank in the top 10 for your own brand name, you probably got a Penguin penalty.
Otherwise, though, let your conscience be your guide. If you know you’ve got a lot of link spam pointing at your site, clean it up. Even if you didn’t get penalized under Penguin, chances are you’re due. Fix it before you get hammered.
And, fix it a little bit at a time. Go out and get higher-quality links while removing the spammy ones. Read the SEOMOZ article for info on how to remove spammy links.
Most sites I’ve seen got hit by a combination of factors: Penguin (offsite) plus Panda (onsite) or a screw-up around a site re-launch or similar.
I say this because it’s important that, in the initial Penguin Panic, you still pay attention to SEO best practices: Visibility, authority, relevance. Make sure all three are in good shape.

Other places to go look

If you think you’ve been hit by Penguin, and can’t/won’t hire someone, do some reading. These articles are a great place to start:

Friday, May 18, 2012

Joel Leyden: Winning Friends

Summary: In Dale Carnegie's book, How to Win Friends and Influence People, he outlines 9 principles for becoming a friendlier person. 


I want to share with you my view on these 9 principles and why they are so powerful. 


 Let’s start with Principle # 1. Don't criticize, condemn or complain. My view of this is to stay positive. Do not go negative. People just don’t want to hear it. 


 Number 2) Give honest, sincere appreciation. This is not flattery. The keyword is sincere. If you’re not being sincere, people will know it. Try to find something to appreciate in all of the people that you meet and know. 


 Number 3) Arouse in the other person an eager want. What does that mean? It means that you want to get people motivated, keep them motivated, and spur them on. 


 Number 4) Become genuinely interested in other people. Take a sincere interest in them. Don’t just pretend you’re interested. Everybody has something interesting about them. Find out what it is. 


 Number 5) SMILE. Yes, a real smile. A smile is contagious. We’ve all seen it. Find things to smile about and share your smile with the world. 


 Number 6) Remember that a person's name is to that person the sweetest and most important sound in any language. I love hearing my name. David, what can I do for you today David? Would you like that promotion David? I also love being called Daddy by my children. I love you Daddy. Can you play with me daddy. My wife has a couple of other names for me that I can’t share with you today. 


 Number 7) Be a good listener. Encourage others to talk about themselves. Here’s my take on listening. I call it sincere listening. Don’t sit and wait for your turn to talk while you are listening. Be attentive and show actual interest in what the person is saying. And here’s a secret – what’s the best way to show an interest? By actually being interested. 


 Number 8) Talk in terms of the other person's interests. Find some common ground. Don’t only bore them with things that are interesting to you. You don’t have to fake interest, find real common ground. 


Number 9) Make the other person feel important - and do it sincerely. The only true way to make somebody feel important is for you to feel they really are important, to sincerely believe they are important. If they are in your life and you are spending time with them, they should be important. 


 Those are the 9 principles. 
When it was written in the early 20th century, it had a tremendous impact on people, and the thoughts behind it are as true today as they were back then.

Is the Facebook IPO, Mark Zuckerberg Safe Investments?

Is the Facebook IPO, Mark Zuckerberg Safe Investments?




By Joel Leyden
United States News Agency


New York --- May 18 ... Another historic tech, Internet IPO takes place today. One that leaves many wondering if Facebook is really a safe investment? 


The answer to that question is yes.


As many criticize Facebook for lacking real value or service, comparing Facebook to Google that serves the function of finding things, Mark Zuckerberg stays true to his position that "Facebook exists to make the world more open and connected, and not just to build a company."

That is enough to scare any intelligent investor.
That Zuck places more value on creating openess than making money. But what Mark has done here was to create the largest human watering hole on Planet Earth with over 900 million members.

Although ROI on advertising in Facebook is not great, it still merits effective function and perhaps the best branding one could wish for with it's free corporate pages.

But I, as an Internet pioneer, who has a longer record of placing content on the Net than Mark (co-created the first commercial Website in Israel in 1994) can tell you that Facebook has a few friends which cannot allow it to sink.


Where did the Internet come from?
US Intelligence. And Facebook is to INTEL as butter is to bread.

Where else can US and Western INTEL find out in the most cost-effective terms what time you woke up, what clothes you are wearing, what you ate, where you are going (don't forget the photos) and what time you went to sleep?


As Wikipedia is still alive and thriving, so will Facebook.


Will you make millions investing in Facebook. 

Perhaps yes, if you are like Bono and invest tens of thousands as an "insider" and sell your stock off in the first few hours. But for the rest of us, that share / stock certificate will gain little value except to say that you are a member of the largest club on Earth.

Facebook faces multi-billion dollar class law actions for their "cookies" tracking your every move. But don't worry about that affecting Facebook. Their friends in DC will take care of that.


And as for privacy? There is no privacy on the Net.
So get over it and go "Like" something!


If you're a good guy and pose no terror threat to others - you have nothing to worry about and have much to enjoy in this new wired and "open" world.










Thursday, May 17, 2012

Joel Leyden - Digital PR Solutions Since 1995!


Creating historic, global Websites - Internet marketing / Digital PR solutions reaching millions - since 1995!  ; >






Enjoy the weekend,
Joel

Thursday, May 3, 2012

Israel Receives 4th Dolphin Submarine, Iran On Radar


Israel Receives 4th Dolphin Submarine, Iran On Radar



By Joel Leyden
Israel News Agency

Jerusalem, Israel --- May 3, 2012 .... Part of the following was communicated by the Israel Government Press Office to the Israel News Agency.

At an official state ceremony held today Thursday, May 3, 2012 at the Kiel shipyard in Hamburg, Germany, the Israel Defense Ministry received a fourth Dolphin class submarine – "INS Tanin". It was officially transferred to the Israel Defense Ministry and the Israel Navy and is due to arrive in Israel in 2013.

Israel Defense Ministry Director-General Udi Shani, GOC Navy Maj.-Gen. Ram Rothberg, the head of the Ministry's Procurement Administration, Brig.-Gen. Shmuel Tzucker, along with other senior Israeli officials and their German counterparts launched the fourth Dolphin Class submarine, marking its transfer to the Defense Ministry and the Israel Navy. 

This ceremony signaled the end of a lengthy process led by the Procurement Administration.
The high point of the event in the Kiel shipyard in Hamburg was the ceremonial breaking of the champagne bottle against the submarine by both Israel and German officials.
"INS Tanin" will arrive in Israel during the course of 2013, once all the relevant checks are complete. It is considered to be among the most advanced and sophisticated submarines in the world, and will be Israel's and the IDF's most expensive piece of military equipment. The Dolphin submarine is extremely versatile with a range of capabilities enabling it to adapt to a multitude of missions.

Israel Defense Minister Ehud Barak congratulated the Israeli Navy and the IDF on the occasion of the submarine's launching and noted: "The submarine will be another force multiplier in terms of the capabilities and strength of the IDF and the State of Israel in the face of the growing regional challenges. The Navy has been undergoing a number of strategic changes in recent years; changes that place it as the long arm of the IDF, at the very forefront of the campaign to secure the State of Israel. This deal is an expression of the depth of the relationship with Germany, reflecting the ongoing commitment of the Government of Germany to Israel's security."

Barak is very much focused on Iran's nuclear program, saying Israel will not be duped by negotiations, and warning that an attack is not out of the question.

"Today sanctions are stronger than ever," said Barak. "They forced the Iranians to take note, to sit down and to talk. The P-5+1 engagement of Iran, however, does not fill me with confidence. I may sound pessimistic, but the State of Israel cannot afford to be duped."
Barak also accused the Iranian government of seeking to buy time to make its alleged nuclear weapons program immune from military attacks. Barak has been one of the strongest supporters of Israel Prime Minister Benjamin Netanyahu's hardline position against Iran's nuclear weapon activities.

Israel Defense Ministry Director-General Shani noted at the event: "My greatest appreciation and thanks go to the officials at the Israel Ministry of Defense and the Defense Establishment for the negotiation process, development, construction and integration of the Dolphin class submarine and the advanced combat systems with which the submarine is equipped. The ceremony, more than anything, symbolizes the strong and unique bond between Germany and Israel. With the current developments and growing regional challenges, the cooperation between Germany and Israel has grown even stronger."

Director-General Shani thanked his German counterpart and noted: "On behalf of the State of Israel and the Defense Establishment, I thank you for taking up this unique project. Without your dedication and professionalism, this mission would never have been completed."


IDF Chief of Staff Lt.-Gen. Benny Gantz, also highlighted the importance of this acquisition and the strategic importance of Israel's growing submarine fleet: "The Navy and its fleet of submarines, along with other arms of the IDF, make up an arm of deterrence – a defensive and 'fighting' arm – on a strategic level both for the IDF and the State of Israel."

GOC Navy Maj. Gen. Ram Rothberg added: "At a time when threats are becoming global in their nature, the relationship between Israel and Germany is more crucial than ever."
Last month, Israel Defense Minister Barak was in Germany to sign an additional agreement for the construction and delivery of a new and improved submarine. This will be Israel's sixth submarine and it is expected to arrive in 2017, joining the fourth and fifth submarines (which will arrive in Israel in 2013 and 2014 respectively).

The cost of each submarine is approximately $0.5 billion. One-third of this sum is funded by the Government of Germany.

Addressing present international efforts to halt Iran's nuclear program and if these efforts should fail, any military action against Tehran should be led not by Israel, but by the United States, said former Israel Prime Minister Ehud Olmert.

"The last resort is a military action," Olmert told CNN in a recent interview. "And I prefer that it would be an American action - supported by the international community - if all the other efforts would fail."

Often described as Israel's second-strike doomsday weapon - according to foreign reports - able to launch cruise missiles tipped with nuclear warheads, Israel's ten submarines can dive deep, stay under longer and maintain democracy in the Middle East. The Dolphin's two periscopes - integrated with night-vision and thermal imaging - were specially designed for the navy and allow anything the captain sees to be relayed to a screen in the CIC. This includes any Iranian activity in the Red Sea and beyond.
In the event of a war with Iran, Israel could use the submarines 4,500 nautical mile range to listen and take required, accurate action.

"The Red Sea is an area that has significance for us and could turn into an important front for Israel," a senior IDF naval officer recently said.