Wednesday, November 30, 2011

Disgusting: Netanyahu Government Suggests Israelis Avoid Marrying American Jews!

Disgusting: Netanyahu Government Suggests Israelis
Avoid Marrying American Jews

Note by Joel Leyden: DISGUSTING ......... Israelis leave Israel for a wide variety of reasons. Most because we cannot feed our families. I can return because I am fortunate to have some money behind me - BUT other Israelis do not, and do not need this sick guilt trip.
Netanyaha should focus on lowering taxes and creating other financial incentives rather than using the memory of dead soldiers!!!

By Jeffrey Goldberg
Nov 30 2011, 9:12 AM ET

The Netanyahu government's Ministry of Immigrant Absorption is sponsoring advertisements in at least five American communities that warn Israeli expatriates that they will lose their identities if they don't return home.

The Ministry is also featuring on its website a series of short videos that, in an almost comically heavy-handed way, caution Israelis against raising their children in America -- one scare-ad shows a pair of Israeli grandparents seated before a menorah and Skypeing with their granddaughter, who lives in America. When they ask the child to name the holiday they're celebrating, she says "Christmas." In another ad, an actor playing a slightly-adenoidal, goateed young man (who, to my expert Semitic eye, is meant to represent a typical young American Jew) is shown to be oblivious to the fact that his Israeli girlfriend is in mourning on Yom HaZikaron, Israel's memorial day. The Jewish Channel, which broke the story of what it calls a "semi-covert national campaign," suggests that the Ministry does not differentiate between the "dangers" of marrying American Jews, and American non-Jews, and I have to agree. But let's lay that aside for a minute and watch the video:



The narrator says, in essence, "they will never understand what it means to be Israeli." The narration leaves no room for the possibility that "Dafna," the Israeli girlfriend, could explain to the Josh-character (my name for him, though it could be Jeremy as well) why she's sad on Memorial Day.

And here's the in-your-face Christmas ad:

I don't think I have ever seen a demonstration of Israeli contempt for American Jews as obvious as these ads. I understand the impulse behind them: Israel wants as many of its citizens as possible to live in Israel. This is not an abnormal desire. But the way it is expressed, in wholly negative terms, is somewhat appalling. How about, "Hey, come back to Israel, because our unemployment rate is half that of the U.S.'s"? Or, "It's always sunny in Israel"? Or, "Hey, Shmulik, your mother misses you"?

These government-sponsored ads suggest that it is impossible for Jews to remain Jewish in America. How else are we supposed to understand the "Christmas" ad? Obviously, assimilation and intermarriage are issues in America in ways they aren't in Israel. Israel has other problems of course, such as the fact that many of its rabbis act like Iranian mullahs. (I'm not even going to try to unpack my complicated beliefs about intermarriage and assimilation and life in the Diaspora here; that's for a book. But let me just say that intermarriage can also be understood as an opportunity.)

The idea, communicated in these ads, that America is no place for a proper Jew, and that a Jew who is concerned about the Jewish future should live in Israel, is archaic, and also chutzpadik (if you don't mind me resorting to the vernacular). The message is: Dear American Jews, thank you for lobbying for American defense aid (and what a great show you put on at the AIPAC convention every year!) but, please, stay away from our sons and daughters.

Thursday, November 3, 2011

Israel Holds War Homefront Exercise To Defend Against Iran, Syria, Gaza Missiles

Israel Holds War Homefront Exercise To Defend Against
Iran, Syria, Gaza Missiles



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By Joel Leyden
Israel News Agency

Jerusalem --- November 2, 2011 .... Anticipating a real threat of missile attacks against the civilian population of Israel, the Israel Defense Forces (IDF) Home Front Command will be holding an exercise in the center of the country tomorrow.

The Israel Home Front Command is preparing to conduct a rocket and missile attack simulation in the Dan Region - the Center of Israel on Thursday. The security and rescue forces of the IDF, police and fire departments are to take part in the exercise, which will concentrate mainly in Holon, a city south of Tel Aviv. Roads will not be closed for the purpose of this drill, and the Israel public's participation will not be required.

An air raid siren is scheduled to sound across the Tel Aviv metropolitan area at 10 a.m. In the event of a true emergency, a second siren will sound after the first. Heavy military traffic is expected in the morning and explosions might be heard in the region.

Israel has been under constant threat of Islamic Jihad - holy war terrorism with rocket attacks from Hamas in Gaza and Hezbollah in Lebanon. Iran, which has sworn to "wipe Israel off the map", has missiles capable of reaching Tel Aviv. Syria, a close ally of Iran, is expected to join Iran in any attack against Israel, US bases, European nations, Jordan and Saudi Arabia.

Yesterday, Israel test-fired a missile from an IDF base, two days after Israel Prime Minister Benjamin Netanyahu warned of the "direct and heavy threat" posed by Iran's nuclear program.

The afternoon missile test launch near Tel Aviv, which had not been announced in advance, coincided with a week long surge of speculation in Israel media that Netanyahu was working to secure cabinet consensus for a defensive attack on Iran.

The Israel Defense Ministry described the missile launch from the IDF Palmachim base as the test of the propulsion system of a missile on which it declined to elaborate.

"This is an impressive technological achievement and an important step in Israel's advances in the realms of missiles and space, which has been a long time in the planning," Defense Minister Ehud Barak said in a statement.

Israel Radio's military affairs correspondent, who is regularly briefed by top officials on Defense matters, said a "ballistic missile" had been launched. The term generally applies to long-range missiles for delivering warheads.

Iran, which denies wanting to produce nuclear bombs, wants Israel's total destruction, prompting Netanyahu to compare it to the Nazis.






"A nuclear Iran will pose a serious threat to the Middle East and the entire world, and it of course poses a direct and heavy threat to us," Benjamin Netanyahu said in a Knesset address on Monday.

Israel remains prepared against any threat from Iran and Syria, with weapons deployed in a wide variety of operational means - including submarines.
If attacked, Israel is not expected to lead a counter attack but would be coordinating all activity with the US, NATO and several nations in both Europe and the Middle East.


Every child in Israel has gone through extensive drills in both school and at home to protect themselves against missile and rocket attacks from Gaza, Lebanon, Iran and Syria. The children of southern Israel, thousands from the cities of Sderot, Ashkelon, Beer Sheva and Ashdod have suffered from PTS - Post Traumatic Stress - as a result of thousands of unprovoked missile terror attacks from Hamas in Gaza.




The above news content was edited and SEO optimized in Israel by the Leyden Digital PR SEO New Media Group - Israel, New York, Hartford.


Wednesday, October 26, 2011

Social Marketing Is Best Served on a PR Combo Plate

Social Marketing Is Best Served on a PR Combo Plate
Social Marketing Is Best Served on a Marketing Combo Plate

If you’re accountable for the dollars your company spends on social media-related marketing and you’re looking for evidence that socially engineered content and engagement marketing lifts sales, here’s some good news.

A just-released study shows that consumers - patrons of five fast-food franchises in this case - are much more likely to pull out their wallets and purses after being exposed to social content on sites like Facebook and Twitter than those who aren’t.

Moreover, when exposed to socially engineered content and other types of media (e.g., television ads, billboard campaigns and public relations efforts resulting in earned media placements) the likelihood for a bigger spend, consumption or brand perception is increased by a whopping two to seven times.

These findings — from the latest Social Media Sales Impact Study (published by Ogilvy & Mather and ChatThreads) — reinforce the importance of having an integrated multichannel marketing campaign that includes creating and leveraging conversational and user-generated content.

The study also shows that you shouldn’t put all your eggs into one basket. Exposure to several fast-food brands via social media reached only 24 percent of the consumers involved in the exercise. That’s low when compared to 69 percent of survey participants who reported having taken note of a TV ad for one of the restaurant brands during a weeklong test period. Billboards for one or more of the five US chains (KFC, McDonalds, Subway, Taco Bell and Wendy's) caught the eye of only 37 percent of consumers.

But the study shows that exposure to multiple channels — a combo plate involving social media along with television exposure, billboards, public relations or other advertising avenues — positively impacts sales.

For instance, consumers exposed to social media combined with public relations showed a 17 percent increase over purchases without such dual exposure.

(The Leyden Digital PR, Social Media Group provides dual exposure for its clients. Click here for more information.)

Those who experienced social media exposure along with a TV ad were two times more likely to purchase more that they did the week before. And brands that combined social media mentions with billboard advertising increased sales by one and a half times.

What are the implications of this study?

First, it suggests that those who employ social content should increase customer and prospect exposure in order to impact sales and brand perception. Even more important, the report shows that integrating other media channels into your content results in the biggest impact on consumers.

Use surveys, loyalty program tracking and coupons when evaluating the sales impact of your social content. Don’t depend solely on direct clicks. By monitoring your social media closely, you can also discover and remedy any negative press about your brand, product or service, because these certainly affect brand perception.

In fact, Taco Bell had a 220 percent lower shift in consumer perception of the chain providing a “great dining experience,” - a direct result of a socially charged news cycle involving ingredients used in Taco Bell’s meat products around the time of the study.

You should also plan your social content in a manner that best emphasizes the qualities with which you want the public to be aware. The goal is to reinforce your brand’s uniqueness, and that means promoting broad discussion on your brand in order to keep your social content fresh and up-to-date.

Tuesday, October 18, 2011

Islamic Terrorists - Free to Murder Again

Islamic Terrorists - Free to Murder Again

Last Updated: 12:33 AM, October 18, 2011
Posted: October 18, 2011
New York Post Editorial


Now that the identities of some of the Palestinian terrorists being set free in exchange for long-imprisoned Israeli Staff Sgt. Gilad Shalit have become known, the horror of the deal is even more apparent.

After all, Israel long refused to release any Palestinian terrorists “with blood on their hands.”
Now Prime Minister Benjamin Netanyahu has done just that -- literally.

Among the 1,027 Palestinian terrorists being freed is Abdel Aziz Salha, who was famously photographed proudly raising his bloody hands to a cheering crowd after killing two Israeli soldiers.


Benjamin Netanyahu
Israel Prime Minister Benjamin Netanyahu
And he’s far from the only cold-blooded killer walking free. Others include:

* Ahlam Tamimi, who in 2001 drove a suicide bomber to a crowded Jerusalem pizzeria, where he killed 15 people -- including Judy Greenbaum, of Passaic, NJ -- and wounded 130 others.

* Muhammad Daghlas, head of the Hamas network that carried out that bombing.

* Ibrahim Younis, who planned the 2003 suicide bombing in a Jerusalem cafe that killed seven people -- including Dr. David Applebaum and his daughter Nava, both US-born, on the eve of her wedding.

* Nasser Yateima, a mastermind of the Passover 2002 Netanya hotel bombing, which killed 30 and injured 140 others.

In all, those being released are believed to have the blood of 588 Israelis -- nearly all civilians -- on their hands.

So why did Prime Minister Benjamin Netanyahu, who has always maintained a hard line on fighting terror, agree to this one-sided exchange for a lone Israeli?

For one thing, Israel has a long history of refusing to abandon a single soldier on the battlefield.
Shalit has been held captive by Hamas for five years, and his family has been waging a sophisticated PR campaign that clearly touched the nation.

Which no doubt explains why a new poll shows overwhelming support for the deal among Israelis.

But there is a bitter price to be paid for this exchange, which Hamas already is hailing as a major political victory.

Just as past exchanges have set free terrorists who’ve killed again -- and emboldened Hamas to find new Israeli hostages.

No one should know this better than Netanyahu, who lost a brother in the heroic 1976 Israeli operation that freed hostages in Uganda -- back in the days when Israel hewed a firm line against negotiations.

Indeed, Netanyahu himself said it best, in his book “Fighting Terrorism”:
“Prisoner releases only embolden terrorists. ... Worse, by leading terrorists to think such demands are likely to be met, they encourage precisely the terrorist blackmail they are supposed to defuse.”

Sad to say, Netanyahu failed to heed the wisdom of his own words.
He’ll come to regret that.


Read more: http://www.nypost.com/p/news/opinion/editorials/free_to_kill_again_8Ldj6KQMMK1dcGRNiZHQ9L#ixzz1b9anoj5L

Monday, October 17, 2011

Gilad Schalit Deal Spits At International Law, Israel Citizens

Schalit Deal Makes Mockery of International Law, Imperils Thousands In Israel



"No modern government has the legal right to free terrorists in exchange for its own kidnapped citizens, military or civilian.

 Under long-standing international law, every state has a primary obligation to protect its citizens.

Yet it appears that tomorrow, Israel Prime Minister Binyamin Netanyahu will exchange Palestinian terrorists for kidnapped IDF soldier Gilad Schalit.

Any such exchange, however humane to Schalit and his family, would imperil thousands of other Israelis." - The Jerusalem Post

Thursday, October 13, 2011

VIDEO: From Israel - Gilad Shalit and 1,000 Hamas Prisoners

From Israel - Gilad Shalit and 1,000 Hamas Prisoners

On patrol somewhere on the Israel Gaza border two IDF soldiers discuss the Shalit and Hamas prisoner exchange.

Thursday, October 6, 2011

Steve Jobs Illustrates Age Discrimination by HR Employment
Recruiters In High Tech Unwarranted


Ra'anana, Israel --- October 7, 2011 .... If Steve Jobs answered an ad today for work on LinkedIn.com or Monster.com chances are he would never even get a response.

At the age of 56 he would be deemed a dinosaur who would be completely out of touch with modern technology and integrated marketing channels. That at 56, he would be lucky if he was using email. HR and executive recruiters in high tech, SEO, social media and digital marketing have instructions by most companies not to engage anyone over 45.

Steve Jobs, the man who founded Apple and turned it into the world's must successful high tech, computer company died of pancreatic cancer yesterday. Jobs, with an estimated net worth of $7 billion dollars, was responsible for creating the personal computer industry, teaching people how to use a mouse to click on objects and how to make hardware easy to use.

Steve Jobs created the iPod portable music player, the iPhone (telephone, Internet communicator, music player) and the iPad tablet. Consumer products which changed how we use and consume content in the digital age.

In addition to technology, Jobs served as served as chief executive of Pixar Animation Studios and became a member of the board of directors of The Walt Disney Company.

But yet, if Steve Jobs had not been so lucky in creating some of the first computers out of a garage in Mountain View, California and was simply a hard working, marketing professional who worked for Microsoft or HP and was laid off due to a recession where would he have been in the last few years?

Regardless of how deep his knowledge of software, hardware and marketing may have been - he could have wound up selling shirts at Macy's or frozen food at Walmart. If Jobs had not acquired the personal contacts that he accumulated over the years and simply relied on a resume to secure a hi tech position in 2011, he could have been collecting unemployment.

Many assume that those over 40 or 45 are not in touch with modern technology yet Steve Jobs was one of those middle aged professionals leading modern technology.

Many social media, digital PR and SEO employers assume that in order to secure fresh ideas one needs to tap into a market of 20 - 30 year-olds. That those who are over 50 are completely obsolete.

When has youth had a higher value over experience? That those high tech marketing professionals who have made the jump from conventional media to online sales and integrated marketing channels are to be ignored?

One highly respected tech professional recently interviewed for a chief operating officer position with a West Coast technology company. The headhunter was very positive and told him that he was "the leading candidate". The CEO congratulated this 50 years plus professional on his stellar technology background. Then he heard nothing for two weeks. He then called the headhunter, who then told him that the company was seeking "a person with more technical experience." This candidate writes for CNET!

Age discrimination is alive and well. In fact age discrimination is killing high tech.

There's a TV commercial being aired on ESPN right now that illustrates two hiring managers discussing the two job candidates sitting in the lobby. We only see the backs of these candidates' heads. One is dark brown and lustrous and the other brittle and gray. The HR recruiters debate should they go with the experienced candidate though "he won't have energy" or hire the fresh young guy? And then we see that the two candidates are the same person before and after a hair dye job.

More than two-thirds of tech professionals over 45 have said that ageism is a "significant problem" according to a study released a few years ago. That nearly one in three workers over 45 said they have either witnessed or experienced "age bias."

During the next ten years, mature workers will overwhelm the high tech industry by their sheer numbers. According to American Demographics, seven baby boomers will turn 50 every minute in the US from now until 2014.

Steve Jobs at 56 was still creating, producing and marketing new consumer products at the time of his death. Jobs was widely described as a visionary, as a pioneer and perhaps one of the key leaders ever in the field of business, innovation and product design. Many say that Jobs had "profoundly" changed the face of the modern world in having revolutionized at least six different industries and was the finest role model for all chief executives".

Jobs was working smarter, faster and more creative than those half his age. Steve Jobs does not just leave us with an iPhone or graphics that you want to lick, but with the life example that experience and hard work is still alive after 55.

Steve Jobs will be remembered for many things and many quotes but perhaps these words are the most fitting: “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

And excellence, like a fine wine, takes time to achieve.


The above news content was edited and SEO optimized in Israel by the Leyden Digital PR SEO New Media Group - Israel, New York, Hartford.

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