"Don't worry, I'm not going to Jew You!"

"Don't worry, I'm not going to Jew You!" 

 

By Joel Leyden

I heard about this expression being used but until today no one ever said it to!

At a bank today a teller was giving me some cash and while counting it she lifted her head up and said: "don't worry, I'm not going to Jew you."
I wasn't quite sure that I heard what I heard correctly. I responded: "sorry, I didn't hear you." 

She then said quite clearly: "I said that don't worry, I'm not going to Jew you."

I now thought, let it go, don't make a big deal out of it ... or hey Capt. Joel - this racist shit transcends Jenin, Gaza and Rahmallah. Being somewhere outside of Boston in a rural community, they would never guess that they just spoke to a Jew.  After all, we must be like less than 1% of the population here.  This ain't Tel Aviv or New York. 

"You know, Bill Gates and Warren Buffet are not Jewish and they own half the world," I noted. 

She then realized that she said the wrong thing to the wrong person. 

I continued: "I am sure that you did not mean anything wrong by what you said, it's just how people talk around here. But if you ever said this to a Jew, I am sure that it could really offend them. 

She could not be more apologetic. 

"Sorry, I am really sorry." Then to break the tension she said: "OK, I am not going to Obama you."

 

With that we both laughed. 

But hey, this racist shit really goes on in the US. They don't use rocks, Katushas and suicide bombers ... but hate speech. 

I beg of you, never hesitate  to correct when hearing a racist remark. 

These people are ignorant until made aware of what they are doing. ... after all, she must have been related to Katy Perry's father!  ;>

As Israel Amends Custody Law, Fathers Protest Militant Feminist Conference at Bar Ilan University

As Israel Amends Custody Law, Fathers Protest
Militant Feminist Conference at Bar Ilan University

Bar Ilan University's Rackman Center is hosting
two male bashing conferences on January 3, 2012

By Joel Leyden

Israel News Agency

Tel Aviv --- January 7, 2012 ... A the Israel government is now recognizing that divorced fathers and their children deserve equal rights as divorced women, a militant feminist conference at the Rackman Center in Bar Ilan University is causing a fury in Israel. The anti-male conference is designed to sabotage parental equality, and indoctrinate social workers to treat all men and fathers in divorce or separation as unfit or dangerous parents. 

Men's and children's rights organizations vehemently protest it, members of Knesset try to stop it, litigation in Texas has been launched, and pleas to the United Nations (UN) CEDAW rapporteur Rashida Manjoo were sent, seeking the termination of the organizer Ruth Halperin Kaddari's membership in CEDAW.

The Rackman Center at Bar Ilan University is headed by militant feminist Dr. Ruth Halperin-Kadari, in close association with another leading speaker, Dr. Dafna Hacker of Tel Aviv University’s Gender Studies program, another militant feminist with strong ties to the New Israel Fund. Hacker is a founder of Itach-Maaki, an organization that recently volunteered to assist in the legal defense of sadistic man-killer Erika Orbush Frishkin. 

Halperin-Kaddari and Hacker publicly encourage women to use children to extort financial benefits from former spouses.

The morning session is an indoctrination session to train social workers in justifying parental alienation - PAS, and the use of sophisticated language to deny fathers parental rights and access to their children. 


 Australian male bashing guru Jennifer McIntosh  participated by videoconference, and tried to persuade Israel social workers that only mothers connect to children because of "neuron emissions from the right side of their brains".


Their was no discussion of the documented importance of a father's role in the well being of their children.

The second session is the unveiling of two committee reports, one on custody and visitations, and the other on child support. Both committees announced reforms which the ultra feminist organizations are desperately trying to sabotage. The second session was attended by the Minister of Justice, Yaakov Neeman, and the committee chairmen, Dan Schnit and Pinchas Schiffman.

Israel pro-family and men’s rights organizations are outraged that such important conferences are held on the militant feminists’ home turf, and will be moderated by the same women who try to prevent any reform in family law from taking place. Moderator Ruth Halperin Kaddari has already expressed her position that the tender years presumption (automatic custody to women) should not be eliminated and instead stretched out to apply to children and youths until the age of 18. 


 In the past, she has been caught falsifying statistical data and disseminating false results of public opinion polls and surveys.

Another speaker at the first session, Saviona Rotlevi, was herself in charge of a sub-Commission on parental equality between 1997-2003. After six years of deliberations, she refused to issue a final recommendation, on the ground that she personally thinks that men are not mature enough to handle tasks of caring for children.

This appears to be in the 9th annual conference held in this format. 

All eight previous conferences were secret, and the public was not made aware of them. Members of the pro-family and men’s rights organizations stated: “Now we understand why we are being treated with such immense hostility. Apparently, the Ministry of Welfare has been training its social workers at the institution where hatred of men is a form of art."

MK Yulia Shamalov-Berkovich (Kadima) has published letters she sent earlier this week to Welfare Minister Moshe Kachlon and Bar Ilan President Moshe Kaveh, asking them to rethink the conference, and cancel it. She states that it is academic hypocrisy to allow only radical male hating feminist speakers at such important conferences with national impact, and close the events to speakers supporting parental equality.

The conference is timed to coincide with the release of the conclusions of government committees that are expected to recommend canceling the Tender Years Clause that gives mothers automatic custody over young children in divorce. Israel is said to be the last country in the world where this presumption is still in effect, and causes a generation of fatherless children.

Shamalov-Berkovich notes that the conference is biased and that the social workers should also be exposed to the views of experts who support the cancellation of the Tender Years presumption, and the benefits of joint custody. In divorce cases that involve disagreement over parenting arrangements, social worker’s reports and recommendations are crucial to shaping the court’s decision, because family courts simply “so order” them without trial.

Bar Ilan U’s militant feminist leadership suffered some setbacks in the past year, in the wake of growing criticism of its ultra-leftist leanings.

Jennifer McIntosh, the Australian key speaker who intends to talk about “mental primary caretaker” research in Australia, received warnings from Israeli men's rights activists. In their letters they ask Ms. McIntish to decline participation in the Israeli Rackman Center conference. 

“The fathers’ rights organizations in Israel intend to protest both inside and outside against Australian meddling with the internal affairs of Israel and the rights of Israeli parents to a happy, peaceful, loving and caring relationship with their children post-divorce on an equal basis”. 

The fathers complain that McIntosh has “no idea about the ruthless oppression of men in Israeli Courts and by social workers, police, psychiatrists and even the rabbinical courts”, and “no idea how prevalent the “contact centers” are in Israel. It is enough that a woman creates a “lack of trust” situation for the SW and judges to send normative men to contact centers”.

“You have no idea how many men commit suicide here because of the incitement of hatred by organizations such as the Rackman Center. You also have no idea how hate mongering propaganda emanating from the Rackman Center is being used to suppress the lives of men, and you appear to willingly join the war against men in Israel”.

According to the fathers, the conferences will the videotaped and used as evidence in a litigation which is already filed in Texas based on Alien Tort Claim Act (“ATCA”) on the allegation that that the McIntosh and “the ferocious feminist organizations incite hatred and perpetrate crimes against humanity by separating men from their children”.

In conclusion, the Israeli fathers tell McIntosh, “we find that what you are about to speak of, at said conference, is nothing but junk science, and a despicable one as well, dressed up as “academic research”, when in fact, it is purely hate speech and incitement to commit crimes against humanity, incitements to perpetuate conflicts between women and men, incitement for woman to file false domestic violence complaints to create “high conflict”, and the encouragement of parental alienation on a grand scale. You and your cohorts have already gave Australia a very bad name in the international community, and especially here in Israel, since your garbage ideas have no academic merit whatsoever.

Let it be known by all men and children in Israel that Australia is responsible for a generation of fatherless children in Israel”.

An Israel Justice Ministry panel called to revoke an archaic 40-year-old law that automatically grants custody of all children under age six to the mother. The proposal suggested the law be replaced with a gender-equal alternative.

A complaint submitted last year to the United Nation’s Committee on Economic, Social and Cultural Rights, the Coalition for Children and Family (CCF), an Israel non-profit organization vying for father’s rights, blasted the legislation as “blatantly discriminatory against men.”

“If it was not for crazy feminist hate-inciting monsters we could have achieved this change in legislation in 2003,” commented Daniel Zer, a father who has not seen his son for more than two years and who is active in the CCF. “This would already have brought us a whole slew of changes, including in the area of divorces and the rabbinical courts, which is also a problem for many men.”


Zer said that Schnitt’s recommendations were not that relevant because it was the state’s obligation to remove this specific law because “Israel’s basic laws require equality.”


He said that it was time for Israel to adopt similar measures followed in most Western country regarding custody placement.


“There either needs to be gender mutuality, where the law is simply silent about the gender of the parent and bases the decision on the best interest of the children,” said Zer, “or there needs to be joint custody with a two-home presumption.”

Ron Paul Creates GOP Loss, Obama’s Gain

Ron Paul Creates GOP Loss, Obama’s Gain

Ron Paul supports and accepts support from
the Nazis, the KKK, neo Confederates and Hamas.

(pictured above with the publisher of Nazi publication Stormfront.)

By Michael Medved

3 January 2012

 

Few of Ron Paul’s enthusiastic supporters actually expect their curmudgeonly, 77-year-old champion to win election as President of the United States, but they nonetheless plan to give him their votes in Republican primaries in order “to send a message” to the GOP and the nation at large.

But what, exactly, is the message that impassioned Paulestinians mean to convey if, as expected, the controversial congressman places first or second in the upcoming Iowa caucuses and goes on to show surprising strength in subsequent contests?

Any honest assessment of Ron Paul’s unconventional campaign suggests that whatever successes it manages to achieve can send only two signals, both of them disastrous to Republican prospects and the conservative cause.

First, and most obviously, increased attention to the perplexing Paul phenomenon only serves to strengthen the core argument for Barack Obama’s reelection: that today’s Republicans have become a wild and crazy bunch, harboring oddball, irresponsible notions that place them far outside the American mainstream and make them untrustworthy when it comes to the serious business of governance.

Association with 9/11 conspiracy theorists has destroyed the credibility of numerous figures in public life – even forcing the resignation of Van Jones, perhaps the most loathsome left-wing loony in the Obama administration. But Ron Paul has flirted with such paranoid delusions for years, appearing regularly on the freakazoid radio show of arch-conspiracist Alex Jones (who accuses George Bush and the New World Order of planning the extinction of the human race) and telling one of his senior congressional aides (Eric Dondero) shortly after September 11 that “the attacks were coordinated with the CIA, and that the Bush administration might have known about the attacks ahead of time.”

When leading GOP strategists acknowledge that the Republicans can only build long-term success for their party by reaching out more successfully to blacks, Hispanics, and Jews, Dr. Paul reemphasised just a few weeks ago his opposition to the celebrated Civil Rights Act of 1964 (which most Republicans in Congress enthusiastically supported at the time).

Concerning more recent history, Paul’s former congressional aide and long-time campaign worker Eric Dondero recently wrote a piece for LibertarianRepublican.net in which he attempted to defend his former boss against charges of anti-Semitism and racism relating to his newsletters. But he frankly allowed that “Ron Paul is most assuredly an isolationist….I can tell you straight out, I had countless arguments/discussions with him over his personal views. For example, he strenuously does not believe the United States had any business getting involved in fighting Hitler in WWII…When pressed, he often brings up conspiracy theories like FDR knew about the attacks of Pearl Harbour weeks beforehand, or that WWII was just ‘blowback’ for Woodrow Wilson’s foreign policy errors, and such.”

Which brings us to the second poisonous message broadcast to the nation’s undecided voters by any and all scraps of Ronulan progress in the primary process: the notion that the Republican Party remains hopelessly divided, helpless to cope with its most oddly obsessed activists, and utterly unable to provide the unifying, competent leadership that most Americans crave. If, after gathering more notable support in caucuses and primaries across the country, Paul repeats this petulant performance in 2012, the impact on GOP chances in the general election could be catastrophic. He repeatedly insists he has no current intention of launching an independent candidacy but he also refuses to answer whenever questioned about his willingness to support the Republican ticket.

Unless he changes his tune and unabashedly embraces Romney, Gingrich, Perry, or whichever rival comes out of primary season with a majority of delegates, it’s inconceivable that convention organisers would grant him the high-profile, prime-time speaking slot he demands. How could GOP strategists possibly invite Dr. Demento to address the assembled delegates without some iron-clad assurance that he wouldn’t use the occasion to trash the party itself and its newly selected candidates?

It’s difficult, if not impossible, to imagine a reassuring “unity photo” from the Tampa convention showing Ron Paul joining the other also-rans lifting arms at the podium together with the victor who has beaten them. The more support angry voters provide to Paul protest candidacy the more inconceivable that image becomes, and the more likely the reelection of Obama and Biden.

By far the best outcome for those who yearn above all to replace the Democrat in the White House would be to witness the rapid, well-deserved fizzle of the Paulian insurgency. This sort of quick collapse remains a distinct possibility—with a disappointing showing in Iowa followed by even more limited support that polls presently predict in the other early primary states.

If Paul winds up with less than 10 per cent of the national Republican vote, he would merit only an obscure position at the convention, reassuring the broader public that if you refuse to disavow support from open Nazis and unrepentant Ku Kluxers—as Dr. Paul explicitly refuses to do, in interviews recently with The New York Times and four years ago on my radio show — you will find no comfortable home in today’s Republican Party.

Voters who might feel tempted to express discontent with the status quo by casting a ballot for Ron Paul during primary season still understand that backing him in any third party bid would bring disaster to the conservative cause; in the general election, it’s obvious that a vote for Ron Paul would amount to a vote for Barack Obama.

But even in caucuses and primaries, the prospective rise of “Paul Power” would cripple Republican chances for the climactic contest, conveying the impression of a GOP that nourishes angry extremists and remains painfully divided, headed toward crushing defeat at the hands of an unworthy foe in a fateful election that should have been winnable.

 Newsweek

UN: Israel Discriminates Against Divorced Fathers, Children

UN: Israel Discriminates Against Divorced Fathers, Children

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By Joel Leyden
Israel News Agency

New York, New York --- December 6, 2011 .... The UN, which has a long, documented history for bashing Israel at almost each and every opportunity, has come out today on behalf of divorced fathers and their children in Israel. It is unfortunate that thousands of loving, caring and responsible dads in Israel had to go to the UN to illustrate how blatant gender bias discrimination is under Israel law.

The UN Committee on Economic, Social and Cultural Rights has declared that Israel discriminates against divorced fathers. That fathers in Israel who have gone through divorce often lose contact with their children solely because they are male. 

The United Nations has called upon Israel to cancel the Tender Years Clause that grants automatic custody to women for all children under six years of age. The UN has pointed out that the Jewish state, which is supposed to be well respected for its values when it comes to family, is said to be the last country in the world not to have canceled this legal clause.

Thousands of fathers in Israel are made into second class citizens as they are provided just a few hours a week to see their own children. Many can only see their children in a supervised center as a result of false charges being made against the men by their ex-wives. These criminal charges are never investigated by the court or by child welfare due to a lack of funding, making the fathers into "visitors" rather than full time dads. The fathers must find thousands of dollars to retain attorneys and forensic psychologists in order to clear their names, money for which the majority of dads in Israel do not have as a result of low wages and high taxes.

In the concluding remarks of meetings held in Geneva in November and December, the UN committee wrote that:

"The Committee is concerned that, in the case of a divorce, custody of children up to the age of six is always given to mothers, and that fathers are often required to pay child support awards that exceed their income, and if not that their freedom of movement is seriously curtailed. The Committee is concerned that divorced fathers often are required to visit their children in supervised visitation centers during their working hours, which leads to the accumulation of work absences and the risk of dismissal."

The UN in making this statement addresses the fact that as long as the father owes child support he is prevented from leaving the country, even if his work is international.

"The Committee recommends that the State party amend the Capacity and Guardianship Law so that custody of children up to the age of six is not always given to mothers, and ensure that child support awards do not lead to an inadequate standard of living for the father."

The UN in making the above statement addresses the law preventing and or limiting contact between father and child until the age of six. What is not stated here is that even after the age of six, family courts and child welfare departments from Tel Aviv, Ra'anana and Haifa to Jerusalem, Metulla and Eilat maintain this gender bias discrimination. Discrimination which often leads to PAS - Parental Alienation Syndrome where the mother poisons the child against the father and the father eventually gives up and walks away - leaving the child with no father role model.

The UN committee on Economic, Social and Cultural Rights comprises of independent experts and monitors the implementation of the International Covenant on Economic, Social and Cultural Rights by individual countries.

The UN committee heard testimony from representatives of the Israel Coalition for Children and Families, an Israeli group that fights for the rights of children and their fathers in divorce. 

Following the testimony, the experts posed questions to a 12-person delegation from Israel. A source on the committee said that the experts noted that there was a high suicide rate among divorced men in Israel, amounting to half of all suicides.

The divorced fathers from Israel also said that this was reportedly because family rights for divorced couples were very biased towards mothers and restricted access of men to children and the family home to a degree rarely seen in any other State, and that the situation for divorced fathers was "apparently hellish."

The UN asked if it was true that divorced fathers were not allowed to leave Israel until they had paid approximately 20 years of alimony. The Israeli delegation did not provide direct responses to these questions.

CCF was founded by Daniel Zer, a father who has not been able to see his own six-year-old son for over three years, allegedly because the child's mother does not want him to see him, and the social workers in Israel agreed with her that the child has no need for a father in his life.

The father filed a motion to the High Court and asked it to declare that UN conventions forbid the state from denying a child the right to family life. The High Court refused to declare that fathers have rights to see their children, based on international law.

Fathers 4 Justice Israel, another group of dedicated fathers which works with the Coalition for Children and Families, stated that fathers in Israel can carry M-16's in the IDF to protect the state, but are not allowed to carry their own children.

A spokesperson told the Israel News Agency that representatives of Fathers 4 Justice Israel had gone to Haiti after the 2009 earthquake to aid hundreds of children there in rebuilding orphanages, providing clean water and food and making certain that the children had electricity and clean beds to sleep in.

After risking their lives in Haiti, these fathers returned to Israel and where they were denied contact with their own children.

"The severe suffering that these fathers and their children go though cannot be measured," said J from Fathers 4 Justice Israel, who cannot use his real name as a result of gag orders that the secret family courts apply. 

"The emotional abuse that these fathers and their children are subjected to often leaves permanent scars. Many fathers commit suicide while the children's behavior remains greatly affected in terms of their being able to adjust to school, work, suffering from anxiety, depression and being able to create normal, healthy relationships."

"It's apparent that the Israel Ministry of Justice in Israel and Child Welfare departments simply do not care about the mental health of these fathers and their children. Hopefully, the UN can wake them up and place them in the spotlight for all global human rights organizations to see."

Disgusting: Netanyahu Government Suggests Israelis Avoid Marrying American Jews!

Disgusting: Netanyahu Government Suggests Israelis
Avoid Marrying American Jews

Note by Joel Leyden: DISGUSTING ......... Israelis leave Israel for a wide variety of reasons. Most because we cannot feed our families. I can return because I am fortunate to have some money behind me - BUT other Israelis do not, and do not need this sick guilt trip.
Netanyaha should focus on lowering taxes and creating other financial incentives rather than using the memory of dead soldiers!!!

By Jeffrey Goldberg

Nov 30 2011, 9:12 AM ET

The Netanyahu government's Ministry of Immigrant Absorption is sponsoring advertisements in at least five American communities that warn Israeli expatriates that they will lose their identities if they don't return home.

The Ministry is also featuring on its website a series of short videos that, in an almost comically heavy-handed way, caution Israelis against raising their children in America -- one scare-ad shows a pair of Israeli grandparents seated before a menorah and Skypeing with their granddaughter, who lives in America. When they ask the child to name the holiday they're celebrating, she says "Christmas." In another ad, an actor playing a slightly-adenoidal, goateed young man (who, to my expert Semitic eye, is meant to represent a typical young American Jew) is shown to be oblivious to the fact that his Israeli girlfriend is in mourning on Yom HaZikaron, Israel's memorial day. The Jewish Channel, which broke the story of what it calls a "semi-covert national campaign," suggests that the Ministry does not differentiate between the "dangers" of marrying American Jews, and American non-Jews, and I have to agree. But let's lay that aside for a minute and watch the video:



The narrator says, in essence, "they will never understand what it means to be Israeli." The narration leaves no room for the possibility that "Dafna," the Israeli girlfriend, could explain to the Josh-character (my name for him, though it could be Jeremy as well) why she's sad on Memorial Day.

And here's the in-your-face Christmas ad:

I don't think I have ever seen a demonstration of Israeli contempt for American Jews as obvious as these ads. I understand the impulse behind them: Israel wants as many of its citizens as possible to live in Israel. This is not an abnormal desire. But the way it is expressed, in wholly negative terms, is somewhat appalling. How about, "Hey, come back to Israel, because our unemployment rate is half that of the U.S.'s"? Or, "It's always sunny in Israel"? Or, "Hey, Shmulik, your mother misses you"?

These government-sponsored ads suggest that it is impossible for Jews to remain Jewish in America. How else are we supposed to understand the "Christmas" ad? Obviously, assimilation and intermarriage are issues in America in ways they aren't in Israel. Israel has other problems of course, such as the fact that many of its rabbis act like Iranian mullahs. (I'm not even going to try to unpack my complicated beliefs about intermarriage and assimilation and life in the Diaspora here; that's for a book. But let me just say that intermarriage can also be understood as an opportunity.)

The idea, communicated in these ads, that America is no place for a proper Jew, and that a Jew who is concerned about the Jewish future should live in Israel, is archaic, and also chutzpadik (if you don't mind me resorting to the vernacular). The message is: Dear American Jews, thank you for lobbying for American defense aid (and what a great show you put on at the AIPAC convention every year!) but, please, stay away from our sons and daughters.

Israel Holds War Homefront Exercise To Defend Against Iran, Syria, Gaza Missiles

Israel Holds War Homefront Exercise To Defend Against
Iran, Syria, Gaza Missiles

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By Joel Leyden
Israel News Agency

Jerusalem --- November 2, 2011 .... Anticipating a real threat of missile attacks against the civilian population of Israel, the Israel Defense Forces (IDF) Home Front Command will be holding an exercise in the center of the country tomorrow.

The Israel Home Front Command is preparing to conduct a rocket and missile attack simulation in the Dan Region - the Center of Israel on Thursday. The security and rescue forces of the IDF, police and fire departments are to take part in the exercise, which will concentrate mainly in Holon, a city south of Tel Aviv. Roads will not be closed for the purpose of this drill, and the Israel public's participation will not be required.

An air raid siren is scheduled to sound across the Tel Aviv metropolitan area at 10 a.m. In the event of a true emergency, a second siren will sound after the first. Heavy military traffic is expected in the morning and explosions might be heard in the region.

Israel has been under constant threat of Islamic Jihad - holy war terrorism with rocket attacks from Hamas in Gaza and Hezbollah in Lebanon. Iran, which has sworn to "wipe Israel off the map", has missiles capable of reaching Tel Aviv. Syria, a close ally of Iran, is expected to join Iran in any attack against Israel, US bases, European nations, Jordan and Saudi Arabia.

Yesterday, Israel test-fired a missile from an IDF base, two days after Israel Prime Minister Benjamin Netanyahu warned of the "direct and heavy threat" posed by Iran's nuclear program.

The afternoon missile test launch near Tel Aviv, which had not been announced in advance, coincided with a week long surge of speculation in Israel media that Netanyahu was working to secure cabinet consensus for a defensive attack on Iran.

The Israel Defense Ministry described the missile launch from the IDF Palmachim base as the test of the propulsion system of a missile on which it declined to elaborate.

"This is an impressive technological achievement and an important step in Israel's advances in the realms of missiles and space, which has been a long time in the planning," Defense Minister Ehud Barak said in a statement.

Israel Radio's military affairs correspondent, who is regularly briefed by top officials on Defense matters, said a "ballistic missile" had been launched. The term generally applies to long-range missiles for delivering warheads.

Iran, which denies wanting to produce nuclear bombs, wants Israel's total destruction, prompting Netanyahu to compare it to the Nazis.






"A nuclear Iran will pose a serious threat to the Middle East and the entire world, and it of course poses a direct and heavy threat to us," Benjamin Netanyahu said in a Knesset address on Monday.

Israel remains prepared against any threat from Iran and Syria, with weapons deployed in a wide variety of operational means - including submarines.
If attacked, Israel is not expected to lead a counter attack but would be coordinating all activity with the US, NATO and several nations in both Europe and the Middle East.

Every child in Israel has gone through extensive drills in both school and at home to protect themselves against missile and rocket attacks from Gaza, Lebanon, Iran and Syria. The children of southern Israel, thousands from the cities of Sderot, Ashkelon, Beer Sheva and Ashdod have suffered from PTS - Post Traumatic Stress - as a result of thousands of unprovoked missile terror attacks from Hamas in Gaza.

The above news content was edited and SEO optimized in Israel by the Leyden Digital PR SEO New Media Group - Israel, New York, Hartford.

Reaching Millions: The 8 Secrets of Internet Marketing, Social Media, Digital PR

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Social Marketing Is Best Served on a PR Combo Plate

Social Marketing Is Best Served on a PR Combo Plate

 

BY Mikal E. Belicove

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If you’re accountable for the dollars your company spends on social media-related marketing and you’re looking for evidence that socially engineered content and engagement marketing lifts sales, here’s some good news.

A just-released study shows that consumers - patrons of five fast-food franchises in this case - are much more likely to pull out their wallets and purses after being exposed to social content on sites like Facebook and Twitter than those who aren’t.

Moreover, when exposed to socially engineered content and other types of media (e.g., television ads, billboard campaigns and public relations efforts resulting in earned media placements) the likelihood for a bigger spend, consumption or brand perception is increased by a whopping two to seven times.

These findings — from the latest Social Media Sales Impact Study (published by Ogilvy & Mather and ChatThreads) — reinforce the importance of having an integrated multichannel marketing campaign that includes creating and leveraging conversational and user-generated content.

The study also shows that you shouldn’t put all your eggs into one basket. Exposure to several fast-food brands via social media reached only 24 percent of the consumers involved in the exercise. That’s low when compared to 69 percent of survey participants who reported having taken note of a TV ad for one of the restaurant brands during a weeklong test period. Billboards for one or more of the five US chains (KFC, McDonalds, Subway, Taco Bell and Wendy's) caught the eye of only 37 percent of consumers.

But the study shows that exposure to multiple channels — a combo plate involving social media along with television exposure, billboards, public relations or other advertising avenues — positively impacts sales.

For instance, consumers exposed to social media combined with public relations showed a 17 percent increase over purchases without such dual exposure.

(The Leyden Digital PR, Social Media Group provides dual exposure for its clients. Click here for more information.)

Those who experienced social media exposure along with a TV ad were two times more likely to purchase more that they did the week before. And brands that combined social media mentions with billboard advertising increased sales by one and a half times.

What are the implications of this study?

First, it suggests that those who employ social content should increase customer and prospect exposure in order to impact sales and brand perception. Even more important, the report shows that integrating other media channels into your content results in the biggest impact on consumers.

Use surveys, loyalty program tracking and coupons when evaluating the sales impact of your social content. Don’t depend solely on direct clicks. By monitoring your social media closely, you can also discover and remedy any negative press about your brand, product or service, because these certainly affect brand perception.

In fact, Taco Bell had a 220 percent lower shift in consumer perception of the chain providing a “great dining experience,” - a direct result of a socially charged news cycle involving ingredients used in Taco Bell’s meat products around the time of the study.

You should also plan your social content in a manner that best emphasizes the qualities with which you want the public to be aware. The goal is to reinforce your brand’s uniqueness, and that means promoting broad discussion on your brand in order to keep your social content fresh and up-to-date.