My good friend, professional colleague and partner Randy Tischler and I are now in the process of establishing Internet PR and SEO - search engine optimization offices in New York. For Randy this will be his maiden voyage in setting up shop in the Big Apple. For me, been there done that. Yes, I had offices in the elegant and majestic World Trade Center for many years before seeking a greater adventure - living and working in Israel.
It's an interesting trek making one's way back to the vibrant city that never sleeps from the swaying palm trees and long, sandy beaches of Tel Aviv and the magic of Jerusalem.
Two very different personal and business cultures.
One very family orientated - one strictly commercial.
As there is almost a complete and professional void in offering Internet PR and SEO services in New York (no different from much of the rest of the world) its going to be a true challenge.
A challenge in terms of creating public awareness for the critical need for Internet marketing, SEO and Internet public relations for both PR and advertising agencies and the consumer market.
But also a greater personal challenge.
Working from two sides of the Earth.
To avoid jet lag I am now checking out real estate in Atlantis.
Surrounded by both myth and ocean, one should be able to reflect on the state of global marketing from there. And be just a bit closer to their cherished children.
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