Here are tops five strategies for building your business with Twitter.
(5) Manage Your Brand. Use a service like EasyTweets.com to monitor people who mention your brand – Easy Tweets will send you an e-mail when someone on Twitter mentions your brand. Similarly, you can use the service to monitor any keywords that you’d like.
(4) Better Serve Your Customers. Twitter is real-time and so should your customer service – leverage Twitter to address customer concerns and answer questions in real-time.
(3) Develop Edge. Twitter is the hottest new social network in the world. Every one and their sister are talking about Twitter. Incorporate Twitter into your marketing and sales strategy; include a “Follow us on Twitter” icon on your homepage and your visitors will think your totally cool. Edgy / cool companies don’t have to spend as much money on advertising because others do it for them through word of mouth and viral buzz. Get it and excel.
(2) Follow People with Similar Interests. You are a business – you want to sell people your stuff. Leverage Twitter by following every one who has ever Tweeted about anything remotely similar to your line of products or services. Once you’ve built your following it’s up to you to keep things interesting and build credibility and interest. Leave your sales hat at the door, seriously.
(1) Join the conversation. Use Twitter Search (www.search.twitter.com) to find people talking about topics related to your business. For instance, if you sell gourmet foods you should use Twitter Search to find people Tweeting about different kinds of gourmet foods. Once you locate the conversations make sure to follow the people involved and add something of substance to the dialogue. Don’t be stiff; instead, be friendly.
Have fun!!!
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