London UK, New York, Israel Businesses Confront Credit Crunch Recession
With Internet Marketing
By Joel LeydenUnited Kingdom News AgencyIsrael News AgencyUnited States News AgencyLondon, UK ---- Leading financial institutions from London, New York and Paris to Los Angeles, Tel Aviv and China are protecting their clients from the credit crunch recession by directing them to Internet marketing, SEO, digital advertising and PR. Internet search engine king Google is now taking a proactive role advising the commercial world to: “speed up in an economic slowdown through cost-effective advertising.”
“It seems like it’s all doom and gloom out there with talk of the economic downturn. Truth is, there is still at least one place business can be cheery these days, and that’s online” Google states from their own Google Adwords campaign from London, UK.
“Online sales continue to grow, even as high street sales fall. So as the real economy shrinks, make sure you are part of the one economy still growing strongly, the online economy.”
John Wright, the National Chairman of the Federation of Small Businesses in London, UK is also advocating the use of Internet marketing, PR and SEO to secure sales and increase revenue during a credit crunch recession.
“Not so long ago, sales of goods and services came by word of mouth, next came displays. Touch, feel and smell followed, swiftly chased by Fleet Street, wireless and the box in the corner. Today we live in an online world, and with the growth of the Internet, small businesses are making the most of the online opportunities,” says Wright.
“In a recent survey of members of the Federation of Small Business, nearly half of respondents said that advertising their business on the internet yielded an increase in sales by nearly one fifth, highlighting how important it is for a firm to have an online presence. The same survey showed that the number of small firms who had a website has leapt by a quarter to around 70 per cent over the past two years.
These are testing times for small businesses. Our members are finding things tough – more than 80 per cent have seen the cost of operating rise over the last year and nearly half have seen trade decrease. Many are also struggling to get loans and overdrafts agreed with banks.
Turning to the internet can ensure small firms get the most out of their advertising and sales. Linking to other websites and using new technologies are among the most cost-effective ways of increasing sales and building brand awareness – especially during a downturn.”
Wright concludes: “But small businesses might feel that the online world is unwieldy and daunting – how can they compete with the likes of Amazon and eBay; where do they start? In short, small firms could really do with a bit of support and know-how. Google’s Internet marketing and advertising services will certainly provide a kick-start for those firms that need it.”
“We have never been busier, having signed more Internet marketing contracts in London, New York and Tel Aviv than in the last few months,” states Joel Leyden, President of
London SEO Marketing.
“As conventional advertising in TV, radio and print media bleeds, we are hiring and expanding our operations throughout the UK, the US, Israel and now preparing to enter the China and India markets. Everyone has a Website. And today they realize that their Websites need to be found in the powerful and cost-effective manner.”
Times are tough for ad and PR agencies and they’re getting tougher. Spending is down — pushed by the recession.
But there’s a larger shift taking place as marketing dollars flow toward the Internet.
A major advertising conference last week in New York illustrated the shift — and struggles — within the industry.
Spending on traditional media such as broadcasting, print and outdoor is projected to decline 11 percent next year, its worst drop in 60 years, according to UBS Securities Research. The research firm’s assessment for 2009: “Only the Internet should remain positive.”
Online digital advertising is expected to grow 7 percent in the United States next year and, by 2010, should make up 14 percent of overall ad spending.
According to the
Economist, spending on Internet digital advertising is much less speculative than other methods - with the publication adding it starts to be treated as a cost of sales instead.
The magazine goes on to say this is one of the reasons why online methods should suffer less than other sorts of website marketing.
It continues: "In short, online advertising will continue to expand in the recession - just not as quickly as previously expected."
Leyden says that as the Internet evolved into Web 2.0 social networking applications such as Facebook, LinkedIn, MySpace, YouTube, Craigslist and Blogger, small businesses realized that they could target their markets in a manner which was more personal, warm and effective.
“Going beyond Facebook, the use of the Google and Yahoo search engines have became paramount. Both small brick and mortar stores and large, multinational companies have realized that it was not enough to have an attractive Website but that one had to be found,” says Leyden, who has offices in the UK, US and Israel.
Research company eMarketer has forecast that Internet digital advertising on the Internet will continue to grow. In May, the firm was forecasting 17.2pc year-on-year growth in 2009 for online advertising in the UK.
The on-line Internet marketing research organizations estimated that spending on UK online advertising would reach £3.36bn in 2008 - a rise of 27.1pc.
“People have an inherent, natural and healthy ability to communicate with or without a recession,” says Leyden.
“As Internet SEO, social networking and viral marketing continue to expand addressing everything from dating, real estate, jobs, defense, family, cars, tourism to social issues, public affairs, crisis communications management, debt collection, entertainment, sports, fashion, finance, retail, cats, dogs and our health - Internet advertising and PR will become a vital and critical centerpiece in how to reach one’s target markets in a fast, lean and economic manner.”
“When the world’s largest financial, banking institutions and courts are now able to reach us through Facebook on our mobile phones to either serve legal papers or update us on our bank balances and we then make plans for dinner that night with a Website or SMS - wouldn’t restaurants, supermarkets, clothes stores and other small and medium sized businesses want to communicate their products and services through digital media? It’s cheap and effective. And that’s what people want during challenging, uncertain economic times.”
Leyden concludes: “This recession will force governments, banks and the major advertising, public relations agencies and their B2B and B2C clients to use Internet marketing and Web 2.0. advertising applications.”
The
Leyden Communications Group, which has over 25 years experience in international marketing, is the number one ranked SEO company worldwide for Internet marketing, SEO, Web search engine promotion, optimized news placements and E-business consultancy services.
Leyden works with Google Adwords in the placement of Google sponsored keywords for SEO in London, New York, Israel and worldwide.
The Leyden Internet Marketing and Public Relations Group is the only Internet SEO marketing company which has integrated over 25 years of successful, classic, creative international branding B2B B2C, advertising, public relations, crisis communications, reputation management, cross-cultural communications into Web 2.0 networking, media and marketing placement.
Marketing and SEO Guru Joel Leyden is reaching out through search engine optimization and social media to help Jews and Christians express their support for the Israel Defense Force and Israeli civilians. 
